For decades, color printing has played a major role in corporate America. If you’re a company that is always in the public eye, chances are that you are constantly preparing marketing materials like business cards, flyers, and other forms of marketing material to hand out to your customers. The big follow question is whether or not you should be printing these materials in-house or if you need to keep your color printing outsourced. To answer this question you need to start answering the following questions regarding your color printing production.
Print Shop Costs Are Growing
Flyers, brochures, business cards, and other color materials expenses that are used for branding purposes us just part of doing business. What you need to keep an eye out for is whether or not these costs are starting to eat up most of your marketing budget. Are the print shop invoices you are getting every month starting to cause you a small panic attack? If you are finding yourself engaging in a new marketing project every month that demands high color volumes, then maybe it’s time you move the job into your own organization.
Color Projects Interrupting Scheduled Productivity
Having to drop off then pick up your jobs at their facility is a bit of a pain. However, the bigger time concern that you need to worry about when outsourcing your color printing work is having to depend on wait for the vendor to process your work during those time-sensitive projects. If you are forced to pay expedited services on top of your basic printing expenses then it’s probably time to start looking into a multifunctional device or color printer to helping lower your printing costs.
Invoices Are Being Ignored By Your Customers
Did you know that by strategically placing color in your invoices can help you get paid faster, improve your brand recognition, and overall improve your communications with your customers? This is because color shapes emotion and helps draw attention to words and phrases so that you can get your message across. Studies show that properly-designed invoices that incorporate color can boost your incoming payments by up to 30 percent. If incorporating color into your documents to increase the turnaround time for payment then you might find that purchasing a new color machine very important.
Cost of Color Printing Has Changed
If it’s been a while since you’ve spoken with an equipment supplier about the cost of color devices then chances are that your perception of color being more expensive might be slightly skewed. With technology evolving year after year, these new smart copiers are more user-friendly, quicker to print, and even cheaper to print quality documents.
With such rapid technological growth happening in the copier industry, more and more business can take advantage of the color printing technology. Whether you are looking to strategically place color in some of your documents sparingly or want to go all out, Compare Business Systems has an office copier that will meet your needs. Get in touch with one of our agents today to find out how affordable and effective our Kyocera Copystar brands are. For those who are stuck with a current copier vendor that over has promised and under delivers, we encourage you to ask us about our free upgrade program. For those who qualify, we will get you out of your current copier lease and replace it with something newer and better.